The five fundamental principles of ethics:
Do No Harm,
Make Things Better,
Respect Others,
Be Fair , and
Be Loving."
I would probably reorder, but the principles are sound.
The Outline is this:
1. WHAT'S GOOD FOR THE GANDER IS GOOD FOR THE GOOSE.
2. KNOW YOUR PRODUCT.
3. WINNING (AT ALL COSTS) IS FOR LOSERS.
4. TELL THE TRUTH.
5. PREVENT HARM.
6. DON'T EXPLOIT.
7. DON'T MAKE PROMISES YOU CAN'T KEEP.…..
8. TAKE RESPONSIBILITY FOR YOUR MISTAKES.
9. PEOPLE, NOT PROFITS.
10. BE KIND, NOT KING.
Bruce Weinstein, Ph.D. is the corporate consultant and public speaker known as The Ethics Guy. He has appeared on "The Today Show," "Good Morning America," "Anderson Cooper 360," "American Morning," and many other national television shows. His column, "The Ethics Guy," appears every other week on businessweek.com/managing/.
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